![]() ![]() ![]() Here, as in Hooked, Eyal advances a four-part model – and even describes it as a “superpower” again – only this time it’s for users: it sets out how to be “indistractable” in a world that’s angling for our attention. Now, five years later, as individuals and societies have begun to discern the extent to which distraction is a feature, not a bug, of the industrialisation of persuasive design, Eyal has returned with a self-help book. Eyal advanced a four-part model for exploiting triggers, rewards and other elements of habit formation to systematically manipulate user behaviour he described the model as “a new superpower” for designers. ![]() So far, the closest thing to a bible for designers who have been enlisted in that war for our attention – those tasked with hacking human psychology to increase “engagement” with their products – has been Nir Eyal’s bestselling 2014 book Hooked: How to Build Habit-Forming Products. ![]()
0 Comments
Leave a Reply. |